Documenting the construction journey of Zydus Lifesciences’ corporate office through a fine art photography approach, later transformed into canvas frames for the completed campus.
Ashish Gajera
Director
Documenting the construction journey of Zydus Lifesciences’ corporate office through a fine art photography approach, later transformed into canvas frames for the completed campus.
Ashish Gajera
Director
The project focused on capturing real moments from the site while the corporate office was under development. Instead of treating the visuals as standard construction documentation, the photography was approached with an artistic lens — highlighting people, process, structure, shadows, textures, and the human effort behind the making of the space.
The project focused on capturing real moments from the site while the corporate office was under development. Instead of treating the visuals as standard construction documentation, the photography was approached with an artistic lens — highlighting people, process, structure, shadows, textures, and the human effort behind the making of the space.
The project focused on capturing real moments from the site while the corporate office was under development. Instead of treating the visuals as standard construction documentation, the photography was approached with an artistic lens — highlighting people, process, structure, shadows, textures, and the human effort behind the making of the space.
Fine Art Photography & Canvas Installation
The photography direction was built around black-and-white visual storytelling, giving the construction phase a timeless and emotional character. Each frame captured the depth of work happening behind the scenes - from workers and scaffolding to architectural forms, raw materials, and site movement.
The photography direction was built around black-and-white visual storytelling, giving the construction phase a timeless and emotional character. Each frame captured the depth of work happening behind the scenes - from workers and scaffolding to architectural forms, raw materials, and site movement.
Once the corporate office was completed, selected photographs were converted into premium canvas prints and framed across the campus. This helped preserve the story of the building’s creation while adding a meaningful artistic layer to the finished office environment.
Fine Art Photography & Canvas Installation
The photography direction was built around black-and-white visual storytelling, giving the construction phase a timeless and emotional character. Each frame captured the depth of work happening behind the scenes - from workers and scaffolding to architectural forms, raw materials, and site movement.
Once the corporate office was completed, selected photographs were converted into premium canvas prints and framed across the campus. This helped preserve the story of the building’s creation while adding a meaningful artistic layer to the finished office environment.
Scope of Work
Fine Art Photography / Construction Journey Documentation / Photo Selection & Curation / Canvas Print Production / Frame Design & Execution / Campus-Wide Visual Installation
Fine Art Photography / Construction Journey Documentation / Photo Selection & Curation / Canvas Print Production / Frame Design & Execution / Campus-Wide Visual Installation
The final outcome transformed the construction journey of Zydus Lifesciences’ corporate office into a curated fine art experience — allowing the completed campus to carry the story, effort, and human emotion behind its creation through professionally produced canvas frames.
Scope of Work
Fine Art Photography / Construction Journey Documentation / Photo Selection & Curation / Canvas Print Production / Frame Design & Execution / Campus-Wide Visual Installation
The final outcome transformed the construction journey of Zydus Lifesciences’ corporate office into a curated fine art experience — allowing the completed campus to carry the story, effort, and human emotion behind its creation through professionally produced canvas frames.
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