Building a complete brand identity and packaging system for a modern skincare brand — crafted to feel premium, minimal, and deeply personal across every product touchpoint.
Ashish Gajera
Director
Building a complete brand identity and packaging system for a modern skincare brand — crafted to feel premium, minimal, and deeply personal across every product touchpoint.
Ashish Gajera
Director
The project covered everything from brand naming and logo design to packaging design and print-ready box artwork. Each decision was driven by one idea: skincare that feels intentional, not overwhelming. The brand needed to speak to conscious consumers who value clean ingredients, honest formulations, and a routine they can trust.
The project covered everything from brand naming and logo design to packaging design and print-ready box artwork. Each decision was driven by one idea: skincare that feels intentional, not overwhelming. The brand needed to speak to conscious consumers who value clean ingredients, honest formulations, and a routine they can trust.
The project covered everything from brand naming and logo design to packaging design and print-ready box artwork. Each decision was driven by one idea: skincare that feels intentional, not overwhelming. The brand needed to speak to conscious consumers who value clean ingredients, honest formulations, and a routine they can trust.
Brand Identity & Packaging
The identity system was built around simplicity and softness — a clean wordmark with a subtle dot detail that brings a sense of care and precision. Typography was kept minimal and modern, letting the product and its ingredients take centre stage.
The identity system was built around simplicity and softness — a clean wordmark with a subtle dot detail that brings a sense of care and precision. Typography was kept minimal and modern, letting the product and its ingredients take centre stage.
Each packaging label was designed with a unique fluid ink texture — blue for the Face Wash, purple for the Moisturiser, and warm amber for the Sunscreen — creating a cohesive product family while giving each SKU its own distinct character. The outer box packaging extended this language with full-surface artwork, detailed ingredient panels, and a premium print finish.
Brand Identity & Packaging
The identity system was built around simplicity and softness — a clean wordmark with a subtle dot detail that brings a sense of care and precision. Typography was kept minimal and modern, letting the product and its ingredients take centre stage.
Each packaging label was designed with a unique fluid ink texture — blue for the Face Wash, purple for the Moisturiser, and warm amber for the Sunscreen — creating a cohesive product family while giving each SKU its own distinct character. The outer box packaging extended this language with full-surface artwork, detailed ingredient panels, and a premium print finish.
Scope of Work
Brand Naming & Research | Logo Design | Label Design (3 SKUs) | Box Packaging Design | Print-Ready Artwork | Brand Application & Marketing Visuals
Brand Naming & Research | Logo Design | Label Design (3 SKUs) | Box Packaging Design | Print-Ready Artwork | Brand Application & Marketing Visuals
The final outcome gave First Habit a refined, shelf-ready identity that communicates trust, clarity, and modern skincare values — helping the brand launch with confidence, connect with its audience visually, and stand apart in a crowded D2C beauty market. All sections follow the same structure and tone as the Enclave page.
Scope of Work
Brand Naming & Research | Logo Design | Label Design (3 SKUs) | Box Packaging Design | Print-Ready Artwork | Brand Application & Marketing Visuals
The final outcome gave First Habit a refined, shelf-ready identity that communicates trust, clarity, and modern skincare values — helping the brand launch with confidence, connect with its audience visually, and stand apart in a crowded D2C beauty market. All sections follow the same structure and tone as the Enclave page.
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