Creating a complete brand identity and packaging system for a traditional Indian snack brand — designed to feel energetic, familiar, and shelf-ready across a growing product range.
Ashish Gajera
Director
Creating a complete brand identity and packaging system for a traditional Indian snack brand — designed to feel energetic, familiar, and shelf-ready across a growing product range.
Ashish Gajera
Director
The project focused on building a cohesive and vibrant brand experience across logo design, packaging design, and product photography. Every element was crafted to communicate boldness, warmth, and the authentic flavour of traditional Indian snacking — while maintaining a strong shelf presence across multiple SKUs.
The project focused on building a cohesive and vibrant brand experience across logo design, packaging design, and product photography. Every element was crafted to communicate boldness, warmth, and the authentic flavour of traditional Indian snacking — while maintaining a strong shelf presence across multiple SKUs.
The project focused on building a cohesive and vibrant brand experience across logo design, packaging design, and product photography. Every element was crafted to communicate boldness, warmth, and the authentic flavour of traditional Indian snacking — while maintaining a strong shelf presence across multiple SKUs.
Brand Identity & Packaging
The identity system was designed to feel energetic yet trustworthy — rooted in the joy of everyday snacking. The logo mark, with its signature script and organic form, was built to work consistently across all pack sizes and product variants.
The identity system was designed to feel energetic yet trustworthy — rooted in the joy of everyday snacking. The logo mark, with its signature script and organic form, was built to work consistently across all pack sizes and product variants.
Each packaging design was developed with distinct color-coding per product, real food visuals, and character-rich typography — ensuring instant recognition on shelf while maintaining a unified brand family feel.
Brand Identity & Packaging
The identity system was designed to feel energetic yet trustworthy — rooted in the joy of everyday snacking. The logo mark, with its signature script and organic form, was built to work consistently across all pack sizes and product variants.
Each packaging design was developed with distinct color-coding per product, real food visuals, and character-rich typography — ensuring instant recognition on shelf while maintaining a unified brand family feel.
Scope of Work
Logo Design | Brand Guidelines | Packaging Design (10+ SKUs) | Product Photography | Retail & OOH Mockups | Brand Application Assets
Logo Design | Brand Guidelines | Packaging Design (10+ SKUs) | Product Photography | Retail & OOH Mockups | Brand Application Assets
The final outcome gave Dr. Happy a strong, joyful, and market-ready visual identity — helping the brand stand out on crowded retail shelves, communicate product variety clearly, and build a recognisable presence both in-store and across digital platforms. All sections follow the same structure as the Enclave page.
Scope of Work
Logo Design | Brand Guidelines | Packaging Design (10+ SKUs) | Product Photography | Retail & OOH Mockups | Brand Application Assets
The final outcome gave Dr. Happy a strong, joyful, and market-ready visual identity — helping the brand stand out on crowded retail shelves, communicate product variety clearly, and build a recognisable presence both in-store and across digital platforms. All sections follow the same structure as the Enclave page.
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